Saturday, December 11, 2010

Promoting the 2011 IIUG Informix Conference


Bear with me for one more "Non Technical Pimp the 2011 IIUG Informix Conference" post. After this we'll get back to the good stuff. I had to take advantage of Table Level Restore last night and will be writing about that experience soon.

One of the things the IIUG Conference Planning Committee is doing to promote Informix and the conference this year is to run a Google Ads campaign. We're running text ads world wide that are displayed when you search for Informix related terms and on web sites containing content relevant to Informix. We're also running banner ads across the globe that appear on the web sites we think Informix users frequent.

This is a very inexpensive way for us to promote the conference, which we like since our main objective is to provide a great conference to Informix users while keeping the registration fee very affordable (you can register for the 3 day conference for as low as $525 between now and January 31!). The jury is still out as to how effective this form of advertising will be for us, but it is worth every penny to see Informix appear in an advertisement when I'm online.

I have two favors to ask:
  • If you come across one of the text ads, please refrain from clicking it. I know the temptation to click on an ad about Informix will be strong, as this is something you haven't seen a lot of. It is like me asking you to not take a picture of Bigfoot if he walked right up to your campfire and started making S'mores for everyone. We are charged by the click for text ads and we're trying to reach the most people who are not aware of the conference for the least amount of advertising dollars. If you need to click on something, the following link will take you to the landing page for the text ads: 2011 IIUG Informix Conference. Click on the banner ads all you want, we're charged based on the number of times they're displayed, just don't sit there and hit the refresh button all day.
  • If you have a web site or blog and have 728x90, 468x60, 250x250 or 200x200 pixels sitting there just displaying white space and want to donate it to one of the following 2011 IIUG Informix Conference ads, well that would be just awesome and greatly appreciated. The following images are being hosted on the IIUG server and you can display them on your web site or blog by adding the HTML text below. If you would like me to send you the files so you can host them on your own server, please email me at andrew@informix-dba.com and I'll gladly send them to you.
Large Banner - 728x90 - 50KB

2011 IIUG Informix Conference

Large Banner HTML
<a href="http://www.iiug.org/conf/2011/iiug/welcome.php" target="_blank"><img alt="2011 IIUG Informix Conference" border="0" height="90" src="http://www.iiug.org/conf/2011/iiug/images/iiug_large_banner.gif" width="768"/></a>

Small Banner - 468x60 - 36KB

2011 IIUG Informix Conference

Small Banner HTML
<a href="http://www.iiug.org/conf/2011/iiug/welcome.php" target="_blank"><img alt="2011 IIUG Informix Conference" border="0" height="60" src="http://www.iiug.org/conf/2011/iiug/images/iiug_small_banner.gif" width="498"/></a>

Large Square - 250x250 - 40KB

2011 IIUG Informix Conference

Large Square HTML
<a href="http://www.iiug.org/conf/2011/iiug/welcome.php" target="_blank"><img alt="2011 IIUG Informix Conference" border="0" height="250" src="http://www.iiug.org/conf/2011/iiug/images/iiug_large_square.gif" width="250"/></a>

Small Square - 200x200 - 35KB

2011 IIUG Informix Conference

Small Square HTML
<a href="http://www.iiug.org/conf/2011/iiug/welcome.php" target="_blank"><img alt="2011 IIUG Informix Conference" border="0" height="200" src="http://www.iiug.org/conf/2011/iiug/images/iiug_small_square.gif" width="200"/></a>

No comments:

Post a Comment